The visibility of EU development and cooperation activities in the country is increasing. Previously, EU relied on its implementing partners to ensure most of the visibility of EU action in Malawi. The result was that EU development action and policies in Malawi were not sufficiently visible and an additional effort on appropriate communication became essential. Sound and intensive communication activities, focusing on partnership between the EU and Malawi, are crucial to enhancing EU and government visibility in this regard.

The main goal of the project is to provide communication and visibility services for the Support to the Agriculture Sector Wide Approach and Green Belt Initiative Programme (ASWAp-GBI).